Frequently Asked Questions
What Is SEO?
Search Engine Optimization or SEO is the method of ranking any website on search engines for increasing the website’s visibility when any search is made using relevant queries and keywords. You will gradually witness an increase in organic traffic a website receives as the ranking of the website increases. To ensure that your site is visible on SERPs, you need to do the following things:
- Help search engines understand you and your offerings
- Convince search engines that your website is the most relevant and credible option for the users.
Does My Business Need SEO?
Yes, of course your business should invest in SEO. It helps to increase organic traffic without spending on each click. If you use PPC advertisements, you would have to pay for every click. But if your site ranks on the search engine automatically, you would avail this traffic at free of cost. But there is a significant requirement to build skills in order to rank on SERPs. If your website appears at the very top of the search engine, then you shall benefit from the income of traffic without any associated costs. Still, if you wish to ignore using SEO, remember your competitors are utilizing this traffic and benefiting from the same.
How Does SEO Work?
Basically, SEO is the method of optimizing websites so that they rank higher. Based on the relevance of the page, Google utilizes more than 200 factors to rank different websites. This is a part of Google’s motive to provide the most relevant content for users. To make your SEO successful, make sure that your content is relevant and your site is visualized as a credible and trustworthy source.
What Is SEM?
Search engine marketing or SEM is a marketing strategy to increase the visibility of a site online on the search engine result page. It has the ability to secure higher result page rankings. It basically means pay-per-click (PPC) or paid search.
How Does SEM Work?
SEM should be fundamental in your marketing strategy as the algorithms powering search engines have become more sophisticated. This mean to ensure higher rankings, paid advertising strategy is a necessity. It will also attract high-quality traffic. By this, Google would know that your website is an authentic source, thus again resulting in improved rankings.
Why Is Good Keyword Research Important For Paid Search?
Paid advertisements appear right at the top of the Search Engine Results Page. But to do this, you have to know your audience well and develop relevant content for them. The purpose of online search marketing is to attract users right when they are ready to make a purchase.
What Is Social Media Marketing?
Social media marketing or SEM is the method of using social media platforms to brand your products and interact with customers to resolve their queries. These contents are published on Facebook, Instagram, etc.
Why Social Media Marketing?
Social Media Marketing performs two functions: to engage with customers and to generate backlinks. When utilized appropriately, these platforms have the power to connect you with your potential customers. They also generate awareness regarding your products.
What Is The Difference Between Social Media Marketing And Search Engine Marketing?
SMM encompasses SEM, PPC, Blog marketing, etc. Thus, SMM helps you connect with customers and share knowledge about your product via social media platforms.
What Is PPC?
PPC is the abbreviation for Pay-per-click, which is an advertising tool to run advertisements on platforms like Google Ads and advertisers need to pay a certain amount as a fee every time someone clicks on it. You will see such ads on the tops of SERP when you make any kind of search.
Why Use PPC?
Businesses utilize PPC to increase traffic and sales. It also provides a fantastic depth of targeting, where your ads are visible only to those who are a good fit for your customer demographics. These advertisements are useful in making sales when someone is searching for a particular product online. It helps you reach the right customer at the right time, i.e., exactly when they are looking for products that your business sell.
How Does Pay-Per-Click Advertising Work?
PPC covers various ad platforms such as Google and Bing Ads. There are also various types of formats for these Ads, such as Shopping Ads, Video Ads, Search Ads, etc.
The way PPC operated is fairly simple: First, sign up with us by contacting us, then create the advertisements that suits your business model. Then you have to fix the max cost that you would be willing to pay per click. After these steps, your advertisement enters an auction with numerous other advertisers, which determines the order of the ads shown. Finally, you pay the fee when users click your ad. We also provide fixed Pay-Per-Click price depending on the subject area of the advertisement.