SERP Tactics
Search Engine Optimization is becoming content-driven in this new era of digitalization. Continuous development of search algorithms has led to quality being more emphasized so as to make searches user-friendly.
These developments make the ranking very challenging. A lot of different sites are making quality content, and ranking on the top of that list requires enormous hard work.
Here are some strategies which you can use to maintain your current position on the SERP or to increase your ranking on it:
Continuously Update The Site With Fresh Content
If you keep adding new content and keep updating your site regularly, you can maintain your current position or even improve your position on SERP. Keep in mind that reusing the same content may make your site boring, so you should be open to experimenting with various different forms such as videos, infographics, podcasts, etc.
Using User-Friendly Keywords
Gone are the days of force-fitting the same keyword throughout the content. Now, keywords should provide a more natural feel and should flow very smoothly in your article. Replace all the unusual-sounding keywords with long-tail keywords. Carefully identify the keywords used by the audience when doing a search about a particular subject. You can use Google’s Keyword Planner to find some alternate keywords.
Enhance Click-Through Rate With Optimizing Title Tag
Once you score the high rank on SERP, you wouldn’t want to be overlooked by users. To avoid this. enhance how your webpage appears to ensure users’ clicks. Do meta tag optimization for keywords used so as to make your page quite relevant. Your 65-character headline should be appealing, and the description is accurate. Try Google Webmaster Tools to identify keywords that will increase impressions of your site and the number of clicks produced from the impressions.
Increase Presence On Social Media
Presence on social media is bound to have an impact on rankings. Shares generate more traffic, which increases the chance of gaining quality backlinks. It may also indicate that your page maintains quality. Having a good presence on social media will result in your accounts appearing in SERPs.
To increase engagement on social media, start adding sharing buttons on webpages, use the CTA line and collaborate with influencers to increase the outreach of the content.
Use Guest Blogging
Guest posting, which is an excellent marketing tool, brings in a plethora of benefits to your website. It will help you increase traffic, reach out to newer audiences, boost the exposure of your brand, and improve your presence on social media. Authority websites allow you to use contextual links in your website, which further increases your position on SERP. While investing your time in guest blogging, prioritize relationship building.
Keep In Mind To Make Your Website Mobile-Friendly
An increasing number of people use their mobile phones to access different websites on the internet. Sites that are not so mobile-friendly will tend to lose traffic and may witness a dip in their rankings. Go to Google’s Mobile-Friendly Test to verify if your website is mobile-friendly.
We at RazeAndRaise have one of the best teams to work on some unique SERP tactics so make sure you get in touch with us if you want to innovate your SEO strategy.